Titre :	Analysis of Consumer Behavior towards Aquaculture Products
Type de document :	texte imprimé
Auteurs :	Oussama Khelifa, Auteur ; Mourad Chelouh, Auteur
Editeur :	Dely Brahim [Alger] : ENSSMAL
Année de publication :	2025
Langues :	Anglais (eng)
Mots-clés :	Analysis of Consumer  Aquaculture Products
Index. décimale :	639 Chasse et pêche commerciales, protection de la faune et la flore
Résumé :	This study aims to understand Algerian consumer behavior toward tilapia, a farmed fish promoted to meet the growing demand for animal protein and reduce pressure on marine fisheries. Although national tilapia production has increased thanks to institutional efforts, its consumption remains low. Using the Theory of Planned Behavior (TPB) as a framework, the authors analyzed the attitudes, social norms, and perceived control of 475 consumers through a tructured questionnaire. The results show that attitude is the only significant predictor of purchase intention, while subjective norm and perceived behavioral control have no notabl effect. While many respondents view tilapia positively in terms of taste and health benefits, lack of awareness and limited availability hinder its adoption. The study recommends improving product visibility, educating consumers, and strengthening distribution networks to promote tilapia consumption in Algeria.

Analysis of Consumer Behavior towards Aquaculture Products [texte imprimé] / Oussama Khelifa, Auteur ; Mourad Chelouh, Auteur . - Dely Brahim [Alger] : ENSSMAL, 2025.
Langues : Anglais (eng)

Mots-clés :	Analysis of Consumer  Aquaculture Products
Index. décimale :	639 Chasse et pêche commerciales, protection de la faune et la flore
Résumé :	This study aims to understand Algerian consumer behavior toward tilapia, a farmed fish promoted to meet the growing demand for animal protein and reduce pressure on marine fisheries. Although national tilapia production has increased thanks to institutional efforts, its consumption remains low. Using the Theory of Planned Behavior (TPB) as a framework, the authors analyzed the attitudes, social norms, and perceived control of 475 consumers through a tructured questionnaire. The results show that attitude is the only significant predictor of purchase intention, while subjective norm and perceived behavioral control have no notabl effect. While many respondents view tilapia positively in terms of taste and health benefits, lack of awareness and limited availability hinder its adoption. The study recommends improving product visibility, educating consumers, and strengthening distribution networks to promote tilapia consumption in Algeria.